No Time To Die

James Bond, Top Gun and Black Widow trailers unveiled

Fans also got new glimpses of Black Widow and the new Minions movie.

Bill Murray, Chris Rock and Winona Ryder were a few of the Hollywood stars enlisted to star in adverts on one of the biggest nights in the US television-watching calendar.

The cost of a 30-second spot during the game can be more than $5m (£3.8m).

Yet that is considered a price worth paying for the exposure a slot during the annual American Football showdown can bring to a film, TV show or product.

Billie Eilish to sing the new James Bond theme

The US singer, who turned 18 last month, is the youngest artist in history to write and record a theme for the franchise.

"It feels crazy to be a part of this in every way," said the star, who called the assignment "a huge honour".

"James Bond is the coolest film franchise ever to exist. I'm still in shock."

The last two Bond themes, Adele's Skyfall and Sam Smith's Writing's On The Wall (from Spectre), have both won an Oscar.

James Bond film title revealed as No Time To Die

The 25th official James Bond movie will be called No Time To Die - the news was revealed by producers on Twitter.

The movie, which will see Daniel Craig play 007 for the fifth and final time, will also star Oscar-winning actor Rami Malek as "a mysterious villain".

Fleabag creator Phoebe Waller-Bridge is one of the writers. Ralph Fiennes and Ben Whishaw will return as M and Q respectively.

Naomie Harris is coming back as Moneypenny and Rory Kinnear will again play MI6 chief of staff Bill Tanner.