Digicel Fiji is proud to be associated with Fiji’s largest annual schools sporting event, the Coca-Cola Games for the third successive year.
Ms. Charlotte Taylor, Digicel Fiji Head of Consumer Sales said; “We are excited to be part of the largest sports gathering in the country and this partnership is a milestone achievement. This is the third year running that we are major sponsors of the Powerade National Torch Relay. We are proud telecommunications partners of Coca-Cola Amatil and our relationship stretches beyond that with many major joint promotions.”
“I would like to thank the Fiji Secondary Schools Athletics Association executives and our partners Coca-Cola Amatil Limited in providing this unique opportunity for Digicel Fiji.”
“We are looking forward to supporting the Relay which will be going to various schools – to most towns, villages and communities in the country. This will give us a great opportunity to reach out to our customers in remote areas and provide them the chance to feel being part of the popular Coca- Cola Games.”
“We will also introduce a new cheer or school chant competition during the torch relay tour to keep the school spirit alive and capture the spirit of the Coca-Cola Games. All schools have the opportunity to participate and win prizes at the end of the journey. The winning school receives internet for 1 year and sports equipment for the school, this is a great opportunity for Digicel to give back to the schools through this journey,” added Ms. Taylor.
There will also be a Coca-Cola Games promotion for all Digicel customers who need to opt-in to any of Digicel’s Big Phat data plans and go into the draw to win an all-expenses paid to Suva to watch the annual schools athletics final.
70 secondary schools, 140 students, a 25 day journey throughout Fiji and the outer islands, the Powerade National Torch relay lights up the beginning of what is ‘THE’ most anticipated athletics event in the Secondary School calendar and the country.
Elton Varomue, Coca-Cola Amatil’s Sponsorship & Special Events Manager said; “For most that are unable to attend, this Torch Relay is a chance to be a part of the Coca-Cola Games. Having carried the Coca-Cola Games Torch for the past 14 years, we aim to inspire those in the communities we reach by engaging them in friendly camaraderie by taking the spirit of the Coca-Cola Games to their door steps. What this means is that every student, family or friend is made to be a part of this event igniting the flame to cheer on their athletes be it from the comforts of their homes, LIVE on television or on radio.”
“For the first time the National Torch Relay will visit Ratu Finau Secondary School and Moce Secondary School in the Lau group and we acknowledge Digicel for partnering with us again for this year’s POWERADE National Torch Relay,” added Elton.
The National Torch Relay will start on 25 February from Wai Vure, Coca-Cola Amatil FIJI Pte Ltd’s head office in Laucala Beach Estate concluding at the opening of the Coca-Cola Games at the ANZ Stadium on Tuesday 16 April.